Commerce Analyst Report

Forrester Vision Report: A Retailer’s Guide To The 2023 Holiday Season

Execute a data-driven sales strategy for the 2023 holiday season based on 2022 consumer shopping trends.

Overcome economic uncertainty and drive towards success

In the Forrester Vision Report: A Retailer’s Guide To The 2023 Holiday Season, Forrester researchers share data from the U.S. consumer shopping experience during the 2022 holiday season.

For a successful Q4 2023, Forrester encourages brands to prioritize preparations in four specific areas: marketing, proactive information, fulfillment, and security. Retailers and direct-to-consumer (DTC) brands can then analyze and apply these lessons to overcome current variables, like economic uncertainties and wavering consumer sentiments.

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Discover how to meet and exceed consumer expectations via authentic marketing
Learn how to help time-strapped shoppers with value-add info
Build customer confidence with well-orchestrated fulfillment operations
Proactively prepare for security mishaps and mitigate risks

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Forrester Vision Report: A Retailer’s Guide To The 2023 Holiday Season

It's not too late to take action and unlock a successful Q4 shopping season.

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