Forrester Vision Report: A Retailer’s Guide To The 2023 Holiday Season
Execute a data-driven sales strategy for the 2023 holiday season based on 2022 consumer shopping trends.
Overcome economic uncertainty and drive towards success
In the Forrester Vision Report: A Retailer’s Guide To The 2023 Holiday Season, Forrester researchers share data from the U.S. consumer shopping experience during the 2022 holiday season.
For a successful Q4 2023, Forrester encourages brands to prioritize preparations in four specific areas: marketing, proactive information, fulfillment, and security. Retailers and direct-to-consumer (DTC) brands can then analyze and apply these lessons to overcome current variables, like economic uncertainties and wavering consumer sentiments.
- Discover how to meet and exceed consumer expectations via authentic marketing
- Learn how to help time-strapped shoppers with value-add info
- Build customer confidence with well-orchestrated fulfillment operations
- Proactively prepare for security mishaps and mitigate risks