For years, retailers have optimized search solely on “relevance,” hoping the results that users want to see (and the results that drive important business metrics) appear at the top.
This is exactly wrong — and it’s not how companies like Google and Amazon optimize their search.
The flawed methods used today to evaluate search success
Why retailers shouldn’t only evaluate search based on “relevance”
The three attributes retailers can balance to drive real business results from search
How different search queries should be optimized for different attributes