Rugs Direct Dramatically Improves RPV and AOV with Constructor

Rugs Direct is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers. The company recently acquired Lightopia in the modern lighting space to expand their home furnishings offering.

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The results:

Constructor generated a 16.5% increase in average order value compared to Rugs Direct’s legacy search platform, on top of a 13.5% lift in revenue per visitor -- two of Rugs Direct's most valuable business KPIs.

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