Rugs Direct Dramatically Improves RPV and AOV with ML-Backed Search and Product Discovery

Rugs Direct is the nation's leading source for area rugs. It boasts a vast yet curated assortment of premier rugs for both consumers and trade professionals.

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The results:

Constructor generated a 16.5% increase in average order value compared to Rugs Direct’s legacy search platform, on top of a 13.5% lift in revenue per visitor -- two of Rugs Direct's most valuable business KPIs.

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