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Successfully scale your B2B ecommerce operations

Your Competitive Edge: Creating a Frictionless B2B Buying Experience

On Demand Webinar

Why watch this webinar

B2B buyers have changed the way they purchase, transitioning from traditional sales methods to self-service online models. With Amazon dominating the market, digital transformation is now the priority for organizations wanting to improve the customer experience to increase online sales.  

Recorded on Wednesday, October 25, industry experts discussed what motivates B2B buyers, key components of an online buying experience that increase customer lifetime value, and requirements to consider when evaluating potential software vendors that aim to improve the buying process.

Technical, operational, and sales leaders at B2B organizations will find this webinar of value if:

  • Your customers struggle to find products on your website.
  • Your website’s overall purchasing experience leaves room to be desired.
  • Your product data is highly complex, with missing or incorrect attributes.
  • You’re keen on choosing the right long-term ecommerce tech partner. 

Webinar Speakers

Nate Roy Headshot

Director of Product Marketing

Nathan Roy


Senior Manager of Product Marketing, commercetools

Julia Rabkin

Justin King headshot

B2B Evangelist and Industry Thought Leader

Justin King

The gold standard for enterprise ecommerce search and product discovery.

Constructor serves billions of product queries daily, generating metrics essential to our customers’ success.

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Your Competitive Edge: Creating a Frictionless B2B Buying Experience

Prepare your business for increased ecommerce growth in 2024.


Recognized for ease of integration and commitment to driving B2B ecommerce metrics.